Rufus R. Noble Glow Recipe, a K-beauty-inspired skincare brand, uses natural, fruit-powered skin care to bring out your inner glow. Its products are all-natural and cruelty-free, making it easy to feel great and look good. It’s easy to see why this brand is a cult beauty favorite.
Christine Chang and Sarah Lee, founders of Glow Recipe, lived in New York at the time and worked in the beauty industry. They noticed that global brands were looking to Korea for new ingredients and skincare innovations. Lee told Byrdie that the K-beauty companies didn’t reveal the full story of the approach.
Both Chang and Lee were raised in Korea, where beauty was a part of their daily lives. Their grandmothers and mothers took great pride in their beauty routines. They used natural ingredients whenever possible. Chang and Lee witnessed this over the years, which inspired them to bring Glow Recipe to the globe. Chang and Lee stated that their mission was to “introduce the most recent skincare innovations from South Korea to this world and offer accessible and best-in-class skin care.”
Glow Recipe skincare was launched in 2009, a few years after Glow Recipe’s website. However, the brand’s mission has not changed. Chang says, “We want to empower customers (the “Glow gang”) with the right education, tools and knowledge to be able create a skincare regimen that works for them every day. After all, your skin’s needs can change so should the products that you use.” K-beauty is easy to use, effective, and fun.
You may have seen the Watermelon Glow PHA+BHA skin toner go viral on TikTok. However, the idea for watermelon in Glow Recipe products came from the founder’s grandmothers, who used cold watermelon rinds to cool their skin during the summer heat. Chang and Lee realized that watermelon rinds could provide immediate relief. They both liked the idea of pairing fruits and active ingredients like AHA and BHA, which led to the creation of the Watermelon Nighting Mask. Today, the brand’s core idea is to pair fruits with active ingredients.
Watermelon Glow PHA+BHA Pore Tight Toner
This toner is a popular product at Glow Recipe. This toner is a great choice if you want hydrated skin that doesn’t clog pores. It’s also alcohol-free and contains willow bark (a natural BHA that helps unclog pores 1).
The brand’s ability to blend skincare and makeup inspired the Watermelon Glow Niacinamide Dew Drops. Many people will work from home in 2020, so niacinamide is a popular beauty ingredient. It has been praised for its ability to bridge skincare and makeup. 2 Customers have also raved about it online, claiming that it brightens the skin without or with makeup. Apply 1-2 pumps on a day without makeup. Use 1-2 pumps to prepare your skin for the foundation on makeup days.
Plum Plump Hyaluronic Cream
This light, silky serum should be a part of your daily routine. It instantly makes my skin look plump after I apply it. It contains a mix of vegan collagen and vegan silk proteins to strengthen the skin. It does what it says on its bottle, and I’ve been a long-time fan of hyaluronic acids. Five next-gen Hyaluronic Acid molecular masses are used to hydrate each skin layer. You can see the Glow Recipe before-and-after photos. Apply 1-2 pumps of the serum to your neck and face before moisturizing.
Watermelon Glow Night Mask
This mask is what introduced the world to the “inner glow”. This mask was launched in 2017 and sold more than seven times at Sephora and on the brand’s website. It’s easy to see why the Glow crew loves it so much. I was a person with oily/combination skin, and I thought glowing skin could be impossible without drawing attention to my T zone. But, thanks to the addition of hyaluronic, I have been proven wrong. After just one application of the mask, my skin texture changed dramatically. It can be used daily as a mask, or you can apply a thick layer to your skin after cleansing.
